Brand Resources

IFES is a wonderfully diverse, global organisation. Lots of people all over the world are producing material about IFES. This is great – it celebrates what we are doing, tells other people about it and shapes their impressions of who we are and what we do.

But as well as showing the diversity of IFES, we also want people to see our underlying unity. We want them to grow in understanding of who we are and what we stand for. We want them to be confident of our theological orthodoxy. And we want to reduce the possibility of confusion – which can happen when different people present things very differently.

This is why we have an IFES brand. It helps us with what we say, how we say it and what it looks like. It includes the logo and the regional colours. Our brand makes us different from other organisations and represents our personality. It can also help keep us on track – reminding us of our vision and our priorities.

Regional Kits

If you are regional or national movement staff and would like templates and graphics for your IFES region, please contact brandhelpdesk@ifesworld.org

Resources for World Student Day

On this annual day of prayer that unites our global movement, many students, staff and supporters want to show they are part of IFES.  For a selection of resources to help you plan, prepare, and pray on Friday 20 October 2017, go to the World Student Day website at: ifeswsd.org.

 

Resources

The following resources are designed to help you communicate clearly and effectively about IFES. If you have any questions please feel free to email brandhelpdesk@ifesworld.org.

General use

Most of the resources below have been designed for use in various materials without the need for specialist design software. These have also been grouped together into a single downloadable resource as the brand resource kit.

Designer’s kit

We have also made available vector graphics and other resources that may require access to specialist design software such as Adobe InDesign. These have been grouped together into a single downloadable resource as the designer’s kit

Brand users' guide. This booklet explains the IFES brand. It helps us with what we say, how we say it and what it looks like. (Updated September 2016) 4MB PDF

IFES logo. The IFES logo appears in two versions: a standard logo (blackcurrant mark on a white background), and the IFES square (white mark on blackcurrant square). Both versions available in PNG and TIFF format. (Updated September 2016) 1.65 MB ZIP

IFES in words and numbers. Our Living Stones vision remains the focus of our ministry until 2020. Our brand language helps explain this vision and describe IFES to people. 17KB .DOC

The style guide used for IFES published materials. It standardises commonly-used terms (staff worker as two words, gospel with a lower-case g, for example) and gives guidance on punctuation. Updated: March 2017.

EN-FR Glossary. The glossary used by our writers and translators for IFES published materials.

EN-ES Glossary. The glossary used by our writers and translators for IFES published materials.

IFES colour guide. IFES colours are bright, fresh and diverse. Use them with lots of white space so the design feels light and bright. (Updated September 2016) 82KB PDF

Fonts. Our typography uses the freely available fonts Montserrat and Open Sans (as well as the paid-for font Futura Condensed Bold). The free fonts are available for download here. (Updated September 2016) 1.2MB ZIP

IFES Powerpoint template. Use the IFES fonts, colours and look in your powerpoint presentation. Multiple slide styles in light or dark. 3x4 or 16x9 ratio. (Updated September 2016) 4.8MB ZIP

IFES letterhead and Word document templates. If you are IFES staff and would like templates for IFES documents (for reports or letters, for example), please contact brandhelpdesk@ifesworld.org

Connect map. This map shows that we connect students around the globe. It echoes our logo and consists of lines connecting dots in different countries. 3MB ZIP

Key phrases. These phrases can be downloaded as image files and added to your prayer letter or project. 4MB ZIP

Living Stones rings. As used on the IFES website. 3.5 MB ZIP

Colour bar. This is helpful for representing or listing the regions compactly. 3MB ZIP

Facets. Use these ‘facets’ graphics to add the IFES colours and interest to a piece. 2MB ZIP

Brand resource kit. All of the above resources for general use, packaged in a single ZIP file. (Updated September 2016) 31MB ZIP

Designer’s kit. All of the above resources in file versions for use in professional design software (eg vector graphics) and extra software-specific files (eg swatches), packaged in a single ZIP file. (Updated September 2016) 23MB ZIP

Vector world maps. These maps can be scaled proportionally to any size (because they are made with ‘vectors‘). We have versions highlighting each region in its regional colour. Add either to your own materials. (Updated December 2016) .png .pdf 30MB

Vector regional maps. This map features one region, with no labels so you can add them in your language or with your own emphasis. It can be scaled proportionally to any size. .png .eps .pdf